introduction

In the world of professional sports, success is not only measured by results on the field. The identity and values of a sports club are much more than words on a wall: they are the engine that drives every decision, every training and every interaction between professionals.

“According to a recent study from Stanford University, “sports organizations with a strong and well-defined culture experience 32% more commitment from their technical staff and 28% less staff turnover”

The transformative power of organizational culture

As Johan Cruyff said: “Organizational culture is the invisible operating system that determines how a sports club actually works.” This reality is embodied in every aspect of daily work, from training sessions to team meetings.

From theory to practice

Ajax Amsterdam provides us with an exceptional example with its “Ajax DNA” program, which integrates its core values into every aspect of daily work. This systematic approach has demonstrated how organizational culture can become a tangible competitive advantage.

In the words of Pep Guardiola: “Values aren't just words on the wall, they're the decisions we make when no one is watching.”

Impact on professional development

According to the Deloitte Sports Business Group report, 76% of sports practitioners consider that alignment with the club's values is crucial for their long-term professional development.

Conclusion

A club's identity and values are powerful tools that, when properly implemented, transform the way professionals approach their daily responsibilities. Sustainable success in sport requires a strong organizational culture that inspires, guides and empowers all members of the team.

Do you want to go deeper into how to implement an effective organizational culture in your club? Discover our evaluation and cultural development tools designed specifically for sports organizations.

References:

• Stevens, J., & Swann, C. (2024). Strategies to Involve End Users in Sport-Science Implementation
• The Good Judgement Project (2023). Developing Decision-Making Expertise in Professional Sports Staff
• Sport Wales (2024). Vision and Values in Modern Sport Organizations

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