Sporting management and, when needed, the presidency
The coach changes. The problem stays.
Compete today. Build beyond Sunday. With sporting management and the presidency we build a sporting roadmap: what club you want to be, with what resources and over what timeframes. And we carry it into each season’s decisions.
Changing the coach does not change the problem.
331
coaching changes
Before the change, teams were on a run of poor results but were still creating and conceding chances as before. Their level of play had not dropped. After the change, they did not improve more than teams in the same situation who kept their coach. The coach was changed for the results, not the play. And the change did not bring the improvement.
A 2026 study analysed 331 mid-season coaching changes across Europe’s five major leagues. Study of the 331 coaching changes · Journal of Sports Sciences, 2026
If the model changes with the coach, so does the squad.
Sound familiar?
What happens at the club
01
Sunday’s result changes Monday’s priorities, and what was being built slips into the background again.
02
Everyone wants the team to win, but there is no clear agreement on the direction, the timeframes and the steps to get there.
03
Every emergency changes what is asked of the coach, the squad and the academy.
A shared direction. Decisions that build.
With your people we agree what club you want to build, where you are starting from and what steps you can take with your resources. We turn it into priorities, responsibilities and criteria to decide, review progress and adjust course.
01
Assess
We review whether a shared direction exists and how it guides real decisions: choosing a coach, planning the squad, developing the academy and coordinating the areas. We identify what works and what to improve first.
02
Build with your team
Systems
A roadmap with objectives per season and medium term, club principles and style of play, owners and review points. Your own criteria to choose a coach and plan the squad.
People
Sporting management, the presidency and area leads working within one framework. We support your professionals in bringing it into the day to day and presenting it to whoever joins.
Technology
Objectives, decisions and progress accessible to those who decide, using what you already have.
A president of an English club put it this way: "We have 23 expensive players. If I change coach and philosophy, the new one will want to change 19." When the model depends on the coach, every change forces a squad rebuild: pay-offs, new signings and players who no longer fit.
Let what is built keep adding up.
On the pitch
A team that competes with an idea that does not change every Sunday, and coherence between coach, squad and academy.
In the accounts
Fewer rebuilds and a squad that still works when a new coach arrives.
In the team
A sporting management with a direction agreed with the presidency and the arguments to sustain it under pressure, or to decide when to adjust it.
We track improvement with indicators agreed with the club:
- roadmap progress
- squad continuity after a staff change
- the cost of staff and squad changes
The project stays in your club, even when the people change.
Where our team has worked
We build with those who move your club forward.
We work alongside sporting management, its professionals and our network of specialists to connect the club’s vision with what happens every day.
Do not let next Sunday decide the next five years.
Let’s build a project that stays. Tell us what you want to build and where the direction is being lost.
Tell us what worries you